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anokha is a natural skincare company born from a desire for environmental ingredients to achieve clinical results. established in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS, anokha is duly esteemed for making beautiful, natural skincare that values women for their every layer, inside and out. refined, detailed and clinically validated, anokha layers natural botanicals and actives—such as lotus flower, jasmine, sandalwood, and rosewater— with medical expertise to create products that are as sensory as they are restorative. with a range featuring cleansers, lotions, serums and treatments, each layer is designed to merge seamlessly into the user’s routine and ignite a private moment of beauty, every day.
every layer of our products is free from parabens, sulfates, petrolatum, and artificial colors. we do not test on animals and are PETA Cruelty-Free and Leaping Bunny certified.
we believe in being the change we want to see in the world, with a portion of proceeds from each sale donated to Doctors Without Borders / Médecins Sans Frontières.
Beauty Shortlist Awards 2020 Finalist, Best Toner - lotus flower & rosewater toner
Beauty Shortlist Awards 2020 Editor's Choice - jasmine serum
Beauty Shortlist Awards 2020 Editor's Choice - blue lotus body oil
Beauty Shortlist Awards 2019 Editor's Choice Award - mango butter eye treatment
Beauty Shortlist Awards 2019 Winner, Best Toner - lotus flower & rosewater toner
Beauty Shortlist Awards 2018 Editor's Choice - vata facial oil
Beauty Shortlist Awards 2018 Editor's Choice - amla skin brightening lotion
Les Nouvelle Ésthetiques 2018 LNE's Best, Nominee - lip butter
"Natural skin-care brand anokha incorporates rice bran into their cleansing oil because of its anti-inflammatory effects, how it absorbs quickly into the skin without leaving any residue, and the fact that it’s an ingredient gentle enough to be used on babies, according to founder Nina S. Naidu, MD, FACS. “Japanese beauty is refined, elevated, and simple—all things that speak to anokha,” she states. “While our first incarnation focused heavily on South Asian ingredients, I wanted to be more global in both our outlook and sourcing, and the Japanese aesthetic very naturally spoke to us when we rebranded in 2019.”
"Dr. Nina S. Naidu is a board-certiﬁed plastic and reconstructive surgeon. Her company, anokha, offers environmental ingredients that create clinical results. Naidu has kept the same routines in quarantine, but finally has the time to mask more regularly. “I’m also not rushing through them, which is a refreshing change,” she says. “I don’t scroll through my phone while masking; I lie down and relax. The ‘care’ in skin care has taken on a new meaning.” She’s using her own anokha blue clay clarifying masque."
"This clarifying kaolin dry masque helps purify skin, assists in the reduction of the appearance of pores, gently exfoliates, reduces acne, and helps to stimulate circulation. Vegan and cruelty-free, it’s formulated with Cambrian blue clay harvested in Leningrad, Russia, and was selected for its unique mineral composition and cosmetic benefits that include purifying skin, reducing pore size, and promoting skin regeneration thanks to its high mineral content. The blue clay deeply cleanses and nourishes the skin and contains anti-inflammatory properties that help the renewal of the epidermis and improvement of skin circulation. Free of synthetic preservatives. Launches on July 31, sign up below to join the waitlist."
"Waitlist worthy: Founded by Plastic Surgeon, Dr. Nina Naidu, the face mask is formulated with Cambrian blue clay harvested in Leningrad, Russia. The absorbent clay works alongside kaolinite with the goal of purifying the skin, reducing pore size and promoting skin regeneration. The masque, like all other Anokha products is 100 percent natural, vegan and completely traceable, and is also waterless to ensure that zero synthetic preservatives were used in its making."
"Available in early July, this Cambrian blue clay clarifying mask purifies skin and minimizes pores tremendously."
"If your lips are severely dry yet you crave a rich lip color, apply a hydrating lip treatment beforehand to avoid flaking—try the Anokha Lip Butter ($20), which features a blend of beeswax and essential oils that serves as the perfect pillowy soft base for any lip color."
"This delicately fragranced serum is ideal for all skin types and its formulation includes hyaluronic acid (to add hydration and moisture to skin); panthenol (vitamin b5 penetrates and moisturizes the skin); sweet almond oil (to soothe and condition the skin); sandalwood (antiseptic, soothing, and moisturizing properties); and jasmine absolute (calming fragrance that soothes and moisturizes)."
"After shaving, immediately follow up with a hydrating serum or any other serum you use in your normal skincare regimen."
"Inspired by her patients, New York-based plastic surgeon Dr. Nina Naidu set about developing her own skin care range, anokha."
"A luxury, clean beauty skincare line based on South Asian botanicals."
"It all adds up to an addictive skin care experience that's less regimen than indulgence."
"...the best creams, serums, masks and patches...Anokha® Mango Butter Eye Treatment"
"The lightweight cream is formulated to reduce the appearance of fine lines and wrinkles. It is also formulated with antioxidants including lotus flower, gotu kola, and soybean plants. "
"anokha, the New York-based niche skin care brand, focuses on using Indian ingredients."
"The light and creamy Mango Butter Eye Treatment by Anokha Skin Care brightens and clarifies the orbital region."
"Turmeric, red sandalwood, tulsi, and rose petal powder decrease inflammation and boost hydration."
"Formulated by a plastic surgeon, Anokha Almond Cleansing Milk gently purifies and removes makeup without drying or irritating your face. "
"An amazing two-step morning routine: a gentle cleansing milk and a soothing toner, both concocted by an Upper East Side plastic surgeon using South Asian botanicals. "
"Jasmine essential oil is revered in many cultures -- and utilized in many treatments rooms."
"Along with the rosewater, extract of burdock root soothes inflammation the lotus flower stimulates circulation, and gotu kola rejuvenates."
"Dr. Nina Naidu, founder of Anokha skincare, recommends whole fat milk as a cleanser because of its natural moisturizing properties."
"Anokha Lotus Flower & Rosewater Toner"
"Nina Naidu, founder of skincare brand anokha in New York where her light-textured Jasmine Serum, made from the Indian jasmine plant, has acquired a cult status. "
"Nina S. Naidu uses South Asian plants and botanicals for her potent natural skin care line."
"Jasmine Serum...this light fragrant moisturizer evokes the South Asian tradition of using natural oils to nourish the skin after cleansing for a healthy, radiant balance. "