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anokha skincare about us



for press inquiries in the UK, please contact Katie Pearson and Emily Leek c/o ANM Communications / The Dowal Walker Agency, London, UK: and

for all other press inquiries, please email us directly at


wylde | anokha
"...Sliding into neutral can definitely take you up a gear or two."
woman & home magazine | anokha
"Plastic surgeon and brand founder of Anokha, Dr. Nina S. Naidu adds..."Facial oils can be used to cleanse, soothe, and hydrate depending upon the specific composition."


waterfront magazine | anokha skin care
"To ensure each of its products is as impactful as it can be, Anokha is manufactured in small batches by hand, using only actives of the highest quality. This soothing oat and milk cleanser helps revive dull skin with a blend of gentle but effective exfoliating extracts. Add it to your morning routine to clear away the dead skin buildup that blocks pores and address excess sebum production."
boys by girls | anokha


wylde | anokha
"Summer's almost here, and if there's a colour scheme that spells out lazy days of sea and sky, it's blue..."
beauty news daily | anokha
"Anokha's new Bamboo & Yuzu Facial Scrub features a luxurious blend of organic rice flour, bamboo extract, and yuzu oil to gently exfoliate the skin while delivering essential nourishment. This natural scrub reveals a healthy, radian complexion by lifting away dead skin cells and smoothing the skin's texture. Perfect for all skin types, including sensitive skin, it enhances the absorption of subsequent skincare products to elevate any skincare routine."


waterfront magazine | luxury | anokha
Grooming Wishlist
"Scrub Up Well: Launching in May, Anokha's newest facial scrub is here to brighten your skin just in time for summer..."
sphere magazine | luxury | anokha
Power Plants
"In response to patient demand, Nina S. Naidu - certified by the American Board of Plastic Surgery - established Anokha to create luxury, clinical grade, cruelty-free, non-toxic skincare from active botanicals. The brand donates 5% of each sale to support charities such as Doctors Without Borders."


the grooming guide | anokha
"The Sample Set: A collection of perfect pint sized power products from a fantastic brand. Gift the largest love of your life...she will be hooked."


pbl magazine | anokha
"Dr. Naidu's Rosehip Replenishing Balm is specially crafted for patients in need of gentle yet effective post-surgery care..."
beauty news daily uk | anokha
"The top layer of the skin, the epidermis, provides a barrier to infection and regulates the amount of water lost from the body through transepidermal water loss (TEWL),” explains Dr Nina Naidu, plastic surgeon and founder of Anokha Skincare. "Throughout winter, TEWL increases as dry air pulls moisture from the skin. When the water content of the skin drops significantly, our skin begins to dry out and becomes itchy, leading in turn to redness and inflammation."


mayfair times magazine | anokha
"Anokha, founded by plastic surgeon Dr. Nina Naidu, donates a portion of each sale of its active botanical skincare range to charities such as Doctors Without Borders, UN Women, and the International Rescue Committee."


PBL magazine
"Meet the potent lip butter with an organic blend of moisturizing botanical extracts to soften and nourish delicate lip skin, from the brand that is the brainchild of plastic surgeon Dr Nina S. Naidu. The Lip butter helps defend against dryness and hydrates chapped lips, making it the perfect partner to prep your pout for kisses."
grazia | anokha
"Although bakuchiol does not resemble retinoids at a structural level, it's very similar in terms of its effects on anti-ageing genes and proteins,” says Dr Naidu. “Bakuchiol has been shown to stimulate key anti-ageing genes, extracellular matrix genes, and dermo-epidermal junction genes and when studied head-to-head, it acts as well as retinoids in the reduction of fine lines and wrinkles and actually demonstrates superior performance in skin brightening."
gritty pretty | anokha

Why Skin Cushioning Will Reveal Your Dream Complexion in 2024

"We’ve been overly aggressive with our skincare regimens in the past, especially with the use of harsh mechanical exfoliants and overuse of chemical peels and retinoids,” says Plastic Surgeon and Founder of Anokha Skincare Dr. Nina Naidu, who has seen the results of a damaged skin barrier resulting in various skin conditions including dry and scaly skin, itching, rough patches, acne, inflammation, and infection. We're now in a time where we are prioritising "a balanced approach with skin barrier restoration (via cushioning) and hydration."


cent magazine anokha
"It’s time to pivot towards someone who has delved into the science of skin, not just on the surface but in its deepest, most complex layers. Enter Dr. Nina S. Naidu, a plastic surgeon with a vision that skincare should be as health-focused as it is beautifying."


wylde magazine | luxury | anokha

Pale and Interesting

"...who doesn’t need a little pampering and self-care in the shape of these calming, cream and white-hued delights…"


forbes magazine | anokha

Valentine's Day Gift Guide 2024: Long-Haul Pampering Products

"Your loved one can pucker up with this rich lip butter, which gives the feel-good factor in more ways than one. It uses an organic blend of moisturizing botanical extracts to soften and nourish lips and, what’s more, 5% of each sale is donated to a humanitarian charity."


pbl magazine anokha skin care
"We spoke to Dr. Nina Naidu, skin expert, plastic surgeon and founder of anokha, to learn more about layering and how to approach the technique to maximize skincare results."


wylde magazine anokha skin care
"The festive season’s upon us and we are falling hard for anything rich, warm and golden… we’re talking glowing beauty goodies in reds and shiny golds, with a pinch of jet black for night-hued contrast. So turn up the heat and wallow in the all-enveloping luxury of make-up, skincare and body & room aromas that reflect the glittering, warming colours of the holidays . Looking for gifts for loved ones or pure self-pampering? You’re getting warm!"


cent magazine anokha


3 Christmas Gift Sets for Every Taste, See Them Here

"The sample set - man by anokha. Experience a sampling of anokha’s men’s products as well as a few favorites from their body line. designed for treating someone special, or yourself."


GQ magazine anokha skin care
"anokha sake & sandalwood facial lotion: Using a blend of sake, bran and allantoin, this vegan and cruelty-free facial lotion lightly nourishes and hydrates skin without adding shine or oil, while also softening signs of ageing."
living 360 | anokha skin care
"Dr. Nina Naidu explains the vast differences between male and female skin."


wylde mag | anokha skin care | non toxic beauty
"It’s the season of falling leaves and golden sunsets and here at Wylde we are drawn to beauty hues that echo the rich, glowing colours of Autumn evenings. From sultry, berry-scented candles, to shimmering eyeshadows and the most indulgent of skin solutions; these brand new products set the new gold standard."


cent magazine anokha
"Creating a specific range for men while there’s a growing trend of developing gender-neutral skincare is a bold, science-based, move."

inside kent luxury lifestyle anokha

Beach Days and Summer Nights: This Summer's Must Have Products

"anokha jasmine serum, £78"

GQ uk anokha
"With hopes of simplifying the daily grooming regimen, Anokha has created its first capsule skincare line dedicated to men’s skin. Our favourite? The Sake & Sandalwood Facial Lotion, which has been designed to help balance testosterone-charged and sebum-rich skin...."
attitude magazine uk anokha
Skin in the Game
"Important reminder: your skin is 90 per cent of your selfie. And who doesn't want a glowing complexion now that summer is finally here? The new Anokha Man skincare range has been designed specially for men. In make skin, testosterone levels can increase sebum while shaving can cause irritation and sensitivity. Anokha's products use botanical ingredients and concentrations to address these concerns and get you looking your radiant best."
CEW UK anokha
"WHY? Men and women are different. So is their skin, which tends to have more sebum as a result of their testosterone production. They also shave..."


GQ magazine uk anokha


Best Mens Grooming Products This Week

"Anokha Sake & Sandalwood Facial Lotion: Using a blend of sake, bran and allantoin, this vegan and cruelty-free facial lotion lightly nourishes and hydrates skin without adding shine or oil, while also softening signs of ageing."

citizen femme anokha

This Week CF Loves: 05.06.23

"New York-based plastic surgeon Dr Nina S. Naidu founded anokha, a natural skincare company born from a desire for environmental ingredients to achieve clinical results...Favourite product? The oatmeal cleansing milk. Since milk protein is highly valued in skin care for its soothing and softening abilities, this cleansing milk decreases excess sebum in oily skin types, helps maintain balance in oily skin and clarifies skin for clearer pores with gentle exfoliation. A gentle skin wake up."


pro beauty loft magazine anokha
"Discover Anokha Skincare's latest offering, a unique fusion of rice and hinoki, providing nourishment and purification for a flawless complexion..."



the industry beauty anokha


Anokha enters Men's Skincare category with new skincare range

"Anokha has launched its first-ever men's skincare line, offering an "elevated approach" to men’s skincare which respects the notable differences in their skin. Described by the brand, men's skin tends to have more sebum as a result of their testosterone production. The new collection targets this, as well as irritation that can be caused by shaving."

woman & home anokha

The 11 Best Face Oils, No Matter What your Skin Type - with Expert Advice on How to Use Them

"Anokha Bakuchiol & Pomegranate Facial Oil: The Best Facial Oil for Sensitive Skin. The first thing I would say about this oil is that 'luxurious' feels like the most accurate description of it. It's rich and heavy, but in a nice way if you know what I mean. It's definitely more suited to drier complexions and was a bit too heavy on my skin when I was having a breakout. However, when my skin was particularly parched, this oil offered all the hydration I needed, leaving me with a plump, healthy-looking skin texture. No surprise there, as it's filled with nourishing, soothing ingredients including bakuchiol, sea buckthorn seed oil, and rosehip seed oil. It packs enough punch to deeply hydrate without irritating. How often you use it would be dependent on your complexion, but for the oilier among us, this would need to be used only before bed. Regardless of whether you have oily or dry skin, you will wake up with a lovely glow."

popsugar anokha
"Best Face Wash for Oily Skin: Anokha Oatmeal Cleansing Milk.  The creamy, milky formula delivers the satisfying cleanse you want from a face wash without stripping your skin's moisture barrier. It uses colloidal oatmeal to gently remove dead skin cells, absorb excess oils, and repair the skin's outer layer. We recommend following the cleansing milk with the Anokha Lotus Flower & Rosewater Toner (£43) to lock in hydration all day long."
wgsn anokha
"Anokha is a skincare and bodycare brand founded by a top plastic surgeon based in New York. The brand harnesses powerful natural ingredients for efficacious skincare that doesn't irritate or sensitise. The brand describes itself as "expertly created to help you grow in beauty" and its products include an Oatmeal Cleansing Milk, Lotus Flower and Rosewater Toner, and a Lotus and Lychee Facial Cream."
get the gloss anokha
"An all-natural, planet-friendly skincare range isn’t what you’d necessarily expect from a New York plastic surgeon but Dr Nina S Naidu’s Anokha is just that. Her botanical ingredients pack a serious punch, however, promising clinical results. This latest launch - a balm her patients use post-surgery to help heal wounds and reduce scarring - is crammed with rosehip, sea buckthorn and pomegranate. I can’t vouch for its efficacy on surgery scars (I’m guessing my decade-old C-section incision is beyond help) but it worked its gentle magic on a cut on my face. It can also be used on dry patches and smells heavenly. Expensive yes, but what a treat - and five percent of each sale is donated to various humanitarian charities, which is a lovely gesture." Kerry Potter, GTG Associate Editor
the industry beauty anokha


Podcast: Dr. Nina S. Naidu, Founder, Anokha

"Dr Nina S. Naidu is a New York-based plastic surgeon and the founder of Anokha. Nina speaks to Sophie Smith, Senior News & Features Writer at, about the inspiration behind Anokha, why the brand manufactures in small batches, its upcoming men’s range, her key learnings since starting the business and ambitions for the brand."

british muslim magazine anokha
"Experience a sampling of the natural skincare brand, anokha’s, best-selling products as well as the NEW rosehip replenishing balm."
stylist magazine
"anokha Lotus & Lychee Facial Crème: Once you've finished your cleansing routine, add a small amount of this nourishing facial crème for hydrated, calmed, and rejuvenated skin."
aesthetic medicine uk anokha skin care
"Anokha was launched in response to multiple requests from Dr. Nina S. Naidu's surgical patients, looking for clinically effective skincare without traditional medical ingredients."
the industry beauty anokha
buzzfeed anokha
"Founded by board-certified plastic surgeon Dr. Nina S. Naidu, skincare brand Anokha aims to achieve clinical results with clean ingredients! The range features beautifully-packaged cleansers, lotions, serums and oils, all designed to fit seamlessly into your current skincare routine."  


f word magazine

A Plastic Surgeon's Take on Natural Skincare

"Think of your favourite skincare brand. Can you name the person who started it? Understand why they saw a need for the products they decided to create? Dr. Nina S. Naidu is the founder of natural skincare company anokha - and she's worth getting to know..."


absolutely london anokha skin care
"Give your skin a refresh ready for a new season...Anokha Rosehip Replenishing Balm"
cosmetics business anokha skin care
"Other fresh products include...Anokha's new Rosehip Replenishing Balm."
the industry beauty anokha skin care
"Natural skincare brand Anokha has launched a Rosehip Replenishing Balm to soothe, hydrate and soften skin. Established in 2008 by plastic surgeon Dr Nina Naidu, the brand was launched in response to requests by her surgical patients for clinically effective skincare without traditional medical ingredients. Created especially for Dr Naidu's patients who require a "gentle yet effective" ointment for their incisions following surgery, the new glossy body balm features a blend of mango butter and soothing botanical oils." 


allure magazine bakuchiol pomegranate facial oil
"Once you get past being mesmerized by the gorgeous color of Anokha's Bakuchiol & Pomegranate Facial Oil, you'll be just as wowed by its ability to reduce acne, hyperpigmentation, and the look of fine lines. Although retinol oils can be gentle, this bakuchiol-based option is even gentler, especially with the aid of cucumber oil and bisabolol, so you reap all of the cell-refreshing benefits without irritation."
glam anokha skincare luxury beauty

New Beauty Launches We’re 100% Obsessed With

"Dry and irritated skin requires a good daily drink, and that’s exactly what it’ll get with this luxe facial oil from Anokha. Packaged in a beautiful glass vial, the formula combines bakuchiol (a well-studied retinoid alternative that’s gentler on your skin) and antioxidant-rich pomegranate oil. It’s a bit bougie, but you deserve it. "

new beauty anokha skincare
"A bakuchiol-infused oil that acts as a retinol alternative, this oil claims to treat pigmentation, fine lines and acne. To soothe the skin and enhance penetration, the brand also layered in hard-hitting cucumber and bisabolol."
the zoe report anokha skincare
"Not only will this facial oil look oh-so-photogenic on your vanity, but it also features bakuchiol (a plant-based alternative to retinol), a godsend for the treatment of fine lines, pigmentation, and acne — even in sensitive skin."

trendhunter anokha skincare bakuchiol pomegranate

Retinol Alternative Facial Oils

"The Anokha Bakuchiol & Pomegranate Facial Oil is a luxurious skincare product that supports sensitive, dry and mature skin with clean, vegan ingredients. The physician-formulated product features a natural alternative to retinol, bakuchiol, plus a whole host of other botanical ingredients like cucumber, cranberry, pomegranate and kukui nut oils, plus sea buckthorn seed and rosehip seed oils. Thanks to some of its more richly pigmented ingredients, the luxe facial oil has a distinctive color. This antioxidant-packed formula is ideal for soothing dry, irritated skin and it works to soften the appearance of fine lines and wrinkles and supports a more even skin tone. Bakuchiol has emerged as a plant-based retinol alternative that has the potential to suit even those with sensitive skin, and it meets the demand for vegan and cruelty-free skincare products in a way some over-the-counter retinol products simply cannot."

 allure magazine

The Most Exciting New Skin-Care Products Launching in November

"As stunning as anokha bakuchiol & pomegranate facial oil looks in the bottle, its effects are even more stunning on your skin. The base of pomegranate oil (not to mention cucumber, cranberry, and kukui nut oils) welcomes retinol-alternative bakuchiol to create a moisturizing method of delivering the gentle botanical's line-, discoloration-, and acne-diminishing goodness. Used as the last step in your routine, it also helps seal in all the benefits of the products you use before it."


CEW anokha skincare


November Product Watch: bakuchiol & pomegranate facial oil

"waitlist worthy: the oil aims to soothe dry and irritated skin, diminish the appearance of fine wrinkles and gentle brighten and even skin tone."

real self

13 Under-the-Radar Skin-Care Brands Developed by Leading Derms, Chemists, and Plastic Surgeons

"anokha’s discerning curator chose each natural ingredient—from blue yarrow to burdock root, plum seed oil to propanediol—for its distinct skin and/or sensory benefits. Among our favorites, the Blue Clay Clarifying Masque relies on Cambrian clay to clear the pores and essential oils of lime and yuzu to do the same for the mind. Similarly, in the Rice Bran & Pomegranate Facial Cleansing Oil, the namesake ingredients—the former is known for moisturizing and brightening; the latter, for quelling inflammation and free radicals—mingle with mood-enhancing red mandarin. The entire line is clinically and allergy-tested and made in small batches, to ensure potency."

anokha skincare byrdie
"Some moisturizers have added anti-aging ingredients, so they do double duty for your skin. But in order to really address a difficult skincare problem (think: sun damage), you'll want to combine your moisturizer with a quality serum. Shop the Look: Anokha Lotus & Lychee Facial Crème"
anokha skincare byrdie oatmeal cleansing milk

Thank You, Oat, for Saving My Stressed-Out Skin

"Alternating with the oat polish, I use the Anokha Cleansing Milk. It's a gentle cleanser that keeps my T-zone from getting too oily and keeps my pores clean without stripping away hydration. Super creamy and luscious, the cleansing milk's warm smell of oatmeal gets me ready for bed, even before I need to reach for my nightly hot cocoa."


anokha skincare out magazine


Out Grooming 

"If you’re feeling any skin sensitivity, anokha’s jasmine serum ($100) cures it. Feeling a little hot or stressed? Cool down with its blue lotus body oil ($70,"


6 Japanese Beauty Ingredients That Are Essential For Your Skin And Hair

"Natural skin-care brand anokha incorporates rice bran into their cleansing oil because of its anti-inflammatory effects, how it absorbs quickly into the skin without leaving any residue, and the fact that it’s an ingredient gentle enough to be used on babies, according to founder Nina S. Naidu, MD, FACS. 'Japanese beauty is refined, elevated, and simple—all things that speak to anokha,' she states. 'While our first incarnation focused heavily on South Asian ingredients, I wanted to be more global in both our outlook and sourcing, and the Japanese aesthetic very naturally spoke to us when we rebranded in 2019.' "


anokha skin care healthline


13 Beauty Founders Share Their WFH Beauty Routines

"Dr. Nina S. Naidu is a board-certified plastic and reconstructive surgeon. Her company, anokha, offers environmental ingredients that create clinical results. Naidu has kept the same routines in quarantine, but finally has the time to mask more regularly. “I’m also not rushing through them, which is a refreshing change,” she says. “I don’t scroll through my phone while masking; I lie down and relax. The ‘care’ in skin care has taken on a new meaning.” She’s using her own anokha blue clay clarifying masque."


anokha skin care spa & beauty today

July Editors' Picks 2020

"This clarifying kaolin dry masque helps purify skin, assists in the reduction of the appearance of pores, gently exfoliates, reduces acne, and helps to stimulate circulation. Vegan and cruelty-free, it’s formulated with Cambrian blue clay harvested in Leningrad, Russia, and was selected for its unique mineral composition and cosmetic benefits that include purifying skin, reducing pore size, and promoting skin regeneration thanks to its high mineral content. The blue clay deeply cleanses and nourishes the skin and contains anti-inflammatory properties that help the renewal of the epidermis and improvement of skin circulation. Free of synthetic preservatives. Launches on July 31, sign up below to join the waitlist."



July Product Watch

"Waitlist worthy: Founded by Plastic Surgeon, Dr. Nina Naidu, the face mask is formulated with Cambrian blue clay harvested in Leningrad, Russia. The absorbent clay works alongside kaolinite with the goal of purifying the skin, reducing pore size and promoting skin regeneration. The masque, like all other Anokha products is 100 percent natural, vegan and completely traceable, and is also waterless to ensure that zero synthetic preservatives were used in its making."


the zoe report

31 July 2020 Beauty Products For Hot Temps — & Hotter Looks

"Available in early July, this Cambrian blue clay clarifying mask purifies skin and minimizes pores tremendously."

anokha byrdie

How to Choose the Best Lipstick for Your Skin Tone, According to a MUA

"If your lips are severely dry yet you crave a rich lip color, apply a hydrating lip treatment beforehand to avoid flaking—try the Anokha Lip Butter ($20), which features a blend of beeswax and essential oils that serves as the perfect pillowy soft base for any lip color."


Mother's Day Gift Guides: The Best Anti-Age Serums by Female Entrepreneurs

"This delicately fragranced serum is ideal for all skin types and its formulation includes hyaluronic acid (to add hydration and moisture to skin); panthenol (vitamin b5 penetrates and moisturizes the skin); sweet almond oil (to soothe and condition the skin); sandalwood (antiseptic, soothing, and moisturizing properties); and jasmine absolute (calming fragrance that soothes and moisturizes)."

anokha byrdie

A Top Esthetician Explains How Shaving Your Face Can Give You Younger-Looking Skin

"After shaving, immediately follow up with a hydrating serum or any other serum you use in your normal skincare regimen."


vogue india


Heading East

"Inspired by her patients,  New York-based plastic surgeon Dr. Nina Naidu set about developing her own skin care range, anokha."


mantra yoga & health

Best of Boutique Clean Beauty

"A luxury, clean beauty skincare line based on South Asian botanicals." 


new beauty anokha skincare
"When you think of plastic surgery, you probably don’t associate it with ancient South Asian beauty traditions. But in the case of a skincare line called Anokha, a plastic surgeon’s expertise has been combined with an Ayurvedic influence to create meticulously-researched skincare solutions with amazing natural benefits. What stood out to us most in this luxurious, paraben-free line was the Jasmine Serum, which can actually serve as a moisturizer. Perfectly clear and a pleasure to smell, it employs almond, sandalwood and, of course, jasmine oils to hydrate skin without clogging pores. Hyaluronic acid locks that moisture in place."


audrey magazine


Spot On: Anokha Skin Care

"It all adds up to an addictive skin care experience that's less regimen than indulgence."

les nouvelles esthetiques and spa

Look at My Eyes

"...the best creams, serums, masks and patches...Anokha® Mango Butter Eye Treatment"


skin & allergy news

Mango Eye Cream

"The lightweight cream is formulated to reduce the appearance of fine lines and wrinkles. It is also formulated with antioxidants including lotus flower, gotu kola, and soybean plants. "

marie claire

Indi Genius!

"anokha, the New York-based niche skin care brand, focuses on using Indian ingredients."

les nouvelles esthetiques and spa

"The light and creamy Mango Butter Eye Treatment by Anokha Skin Care brightens and clarifies the orbital region."

spa magazine

Bring a touch of Ayurveda to your health and beauty routine.

"Turmeric, red sandalwood, tulsi, and rose petal powder decrease inflammation and boost hydration." 

pilates style magazine

Cold Care

"Formulated by a plastic surgeon, Anokha Almond Cleansing Milk gently purifies and removes makeup without drying or irritating your face. "

lucky magazine

New York: Local Natural Skincare

"An amazing two-step morning routine: a gentle cleansing milk and a soothing toner, both concocted by an Upper East Side plastic surgeon using South Asian botanicals. "

dayspa magazine

A Star Turn

"Jasmine essential oil is revered in many cultures -- and utilized in many treatments rooms."


long island pulse

Toners: A Rosey Ending

"Along with the rosewater, extract of burdock root soothes inflammation the lotus flower stimulates circulation, and gotu kola rejuvenates."


east west magazine

Traditionally Natural

"Dr. Nina Naidu, founder of Anokha skincare, recommends whole fat milk as a cleanser because of its natural moisturizing properties."


signature magazine


"Anokha Lotus Flower & Rosewater Toner"

marie claire magazine

Jasmine: Flower Fetish

"Nina Naidu, founder of skincare brand anokha in New York where her light-textured Jasmine Serum, made from the Indian jasmine plant, has acquired a cult status. "


lucky magazine

New York: Great Picks

"Nina S. Naidu uses South Asian plants and botanicals for her potent natural skin care line."

living magazine

Holistic Beauty

"Jasmine Serum...this light fragrant moisturizer evokes the South Asian tradition of using natural oils to nourish the skin after cleansing for a healthy, radiant balance. "