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"anokha jasmine serum, £78"
"Anokha Sake & Sandalwood Facial Lotion: Using a blend of sake, bran and allantoin, this vegan and cruelty-free facial lotion lightly nourishes and hydrates skin without adding shine or oil, while also softening signs of ageing."
"New York-based plastic surgeon Dr Nina S. Naidu founded anokha, a natural skincare company born from a desire for environmental ingredients to achieve clinical results...Favourite product? The oatmeal cleansing milk. Since milk protein is highly valued in skin care for its soothing and softening abilities, this cleansing milk decreases excess sebum in oily skin types, helps maintain balance in oily skin and clarifies skin for clearer pores with gentle exfoliation. A gentle skin wake up."
"Anokha has launched its first-ever men's skincare line, offering an "elevated approach" to men’s skincare which respects the notable differences in their skin. Described by the brand, men's skin tends to have more sebum as a result of their testosterone production. The new collection targets this, as well as irritation that can be caused by shaving."
"Anokha Bakuchiol & Pomegranate Facial Oil: The Best Facial Oil for Sensitive Skin. The first thing I would say about this oil is that 'luxurious' feels like the most accurate description of it. It's rich and heavy, but in a nice way if you know what I mean. It's definitely more suited to drier complexions and was a bit too heavy on my skin when I was having a breakout. However, when my skin was particularly parched, this oil offered all the hydration I needed, leaving me with a plump, healthy-looking skin texture. No surprise there, as it's filled with nourishing, soothing ingredients including bakuchiol, sea buckthorn seed oil, and rosehip seed oil. It packs enough punch to deeply hydrate without irritating. How often you use it would be dependent on your complexion, but for the oilier among us, this would need to be used only before bed. Regardless of whether you have oily or dry skin, you will wake up with a lovely glow."
"Dr Nina S. Naidu is a New York-based plastic surgeon and the founder of Anokha. Nina speaks to Sophie Smith, Senior News & Features Writer at TheIndustry.beauty, about the inspiration behind Anokha, why the brand manufactures in small batches, its upcoming men’s range, her key learnings since starting the business and ambitions for the brand."
"Think of your favourite skincare brand. Can you name the person who started it? Understand why they saw a need for the products they decided to create? Dr. Nina S. Naidu is the founder of natural skincare company anokha - and she's worth getting to know..."
"Dry and irritated skin requires a good daily drink, and that’s exactly what it’ll get with this luxe facial oil from Anokha. Packaged in a beautiful glass vial, the formula combines bakuchiol (a well-studied retinoid alternative that’s gentler on your skin) and antioxidant-rich pomegranate oil. It’s a bit bougie, but you deserve it. "
"The Anokha Bakuchiol & Pomegranate Facial Oil is a luxurious skincare product that supports sensitive, dry and mature skin with clean, vegan ingredients. The physician-formulated product features a natural alternative to retinol, bakuchiol, plus a whole host of other botanical ingredients like cucumber, cranberry, pomegranate and kukui nut oils, plus sea buckthorn seed and rosehip seed oils. Thanks to some of its more richly pigmented ingredients, the luxe facial oil has a distinctive color. This antioxidant-packed formula is ideal for soothing dry, irritated skin and it works to soften the appearance of fine lines and wrinkles and supports a more even skin tone. Bakuchiol has emerged as a plant-based retinol alternative that has the potential to suit even those with sensitive skin, and it meets the demand for vegan and cruelty-free skincare products in a way some over-the-counter retinol products simply cannot."
"As stunning as anokha bakuchiol & pomegranate facial oil looks in the bottle, its effects are even more stunning on your skin. The base of pomegranate oil (not to mention cucumber, cranberry, and kukui nut oils) welcomes retinol-alternative bakuchiol to create a moisturizing method of delivering the gentle botanical's line-, discoloration-, and acne-diminishing goodness. Used as the last step in your routine, it also helps seal in all the benefits of the products you use before it."
"waitlist worthy: the oil aims to soothe dry and irritated skin, diminish the appearance of fine wrinkles and gentle brighten and even skin tone."
"anokha’s discerning curator chose each natural ingredient—from blue yarrow to burdock root, plum seed oil to propanediol—for its distinct skin and/or sensory benefits. Among our favorites, the Blue Clay Clarifying Masque relies on Cambrian clay to clear the pores and essential oils of lime and yuzu to do the same for the mind. Similarly, in the Rice Bran & Pomegranate Facial Cleansing Oil, the namesake ingredients—the former is known for moisturizing and brightening; the latter, for quelling inflammation and free radicals—mingle with mood-enhancing red mandarin. The entire line is clinically and allergy-tested and made in small batches, to ensure potency."
"Alternating with the oat polish, I use the Anokha Cleansing Milk. It's a gentle cleanser that keeps my T-zone from getting too oily and keeps my pores clean without stripping away hydration. Super creamy and luscious, the cleansing milk's warm smell of oatmeal gets me ready for bed, even before I need to reach for my nightly hot cocoa."
"Natural skin-care brand anokha incorporates rice bran into their cleansing oil because of its anti-inflammatory effects, how it absorbs quickly into the skin without leaving any residue, and the fact that it’s an ingredient gentle enough to be used on babies, according to founder Nina S. Naidu, MD, FACS. 'Japanese beauty is refined, elevated, and simple—all things that speak to anokha,' she states. 'While our first incarnation focused heavily on South Asian ingredients, I wanted to be more global in both our outlook and sourcing, and the Japanese aesthetic very naturally spoke to us when we rebranded in 2019.' "
"Dr. Nina S. Naidu is a board-certiﬁed plastic and reconstructive surgeon. Her company, anokha, offers environmental ingredients that create clinical results. Naidu has kept the same routines in quarantine, but finally has the time to mask more regularly. “I’m also not rushing through them, which is a refreshing change,” she says. “I don’t scroll through my phone while masking; I lie down and relax. The ‘care’ in skin care has taken on a new meaning.” She’s using her own anokha blue clay clarifying masque."
"This clarifying kaolin dry masque helps purify skin, assists in the reduction of the appearance of pores, gently exfoliates, reduces acne, and helps to stimulate circulation. Vegan and cruelty-free, it’s formulated with Cambrian blue clay harvested in Leningrad, Russia, and was selected for its unique mineral composition and cosmetic benefits that include purifying skin, reducing pore size, and promoting skin regeneration thanks to its high mineral content. The blue clay deeply cleanses and nourishes the skin and contains anti-inflammatory properties that help the renewal of the epidermis and improvement of skin circulation. Free of synthetic preservatives. Launches on July 31, sign up below to join the waitlist."
"Waitlist worthy: Founded by Plastic Surgeon, Dr. Nina Naidu, the face mask is formulated with Cambrian blue clay harvested in Leningrad, Russia. The absorbent clay works alongside kaolinite with the goal of purifying the skin, reducing pore size and promoting skin regeneration. The masque, like all other Anokha products is 100 percent natural, vegan and completely traceable, and is also waterless to ensure that zero synthetic preservatives were used in its making."
"Available in early July, this Cambrian blue clay clarifying mask purifies skin and minimizes pores tremendously."
"If your lips are severely dry yet you crave a rich lip color, apply a hydrating lip treatment beforehand to avoid flaking—try the Anokha Lip Butter ($20), which features a blend of beeswax and essential oils that serves as the perfect pillowy soft base for any lip color."
"This delicately fragranced serum is ideal for all skin types and its formulation includes hyaluronic acid (to add hydration and moisture to skin); panthenol (vitamin b5 penetrates and moisturizes the skin); sweet almond oil (to soothe and condition the skin); sandalwood (antiseptic, soothing, and moisturizing properties); and jasmine absolute (calming fragrance that soothes and moisturizes)."
"After shaving, immediately follow up with a hydrating serum or any other serum you use in your normal skincare regimen."
"Inspired by her patients, New York-based plastic surgeon Dr. Nina Naidu set about developing her own skin care range, anokha."
"A luxury, clean beauty skincare line based on South Asian botanicals."
"It all adds up to an addictive skin care experience that's less regimen than indulgence."
"...the best creams, serums, masks and patches...Anokha® Mango Butter Eye Treatment"
"The lightweight cream is formulated to reduce the appearance of fine lines and wrinkles. It is also formulated with antioxidants including lotus flower, gotu kola, and soybean plants. "
"anokha, the New York-based niche skin care brand, focuses on using Indian ingredients."
"The light and creamy Mango Butter Eye Treatment by Anokha Skin Care brightens and clarifies the orbital region."
"Turmeric, red sandalwood, tulsi, and rose petal powder decrease inflammation and boost hydration."
"Formulated by a plastic surgeon, Anokha Almond Cleansing Milk gently purifies and removes makeup without drying or irritating your face. "
New York: Local Natural Skincare
"An amazing two-step morning routine: a gentle cleansing milk and a soothing toner, both concocted by an Upper East Side plastic surgeon using South Asian botanicals. "
"Jasmine essential oil is revered in many cultures -- and utilized in many treatments rooms."
"Along with the rosewater, extract of burdock root soothes inflammation the lotus flower stimulates circulation, and gotu kola rejuvenates."
"Dr. Nina Naidu, founder of Anokha skincare, recommends whole fat milk as a cleanser because of its natural moisturizing properties."
"Anokha Lotus Flower & Rosewater Toner"
Jasmine: Flower Fetish
"Nina Naidu, founder of skincare brand anokha in New York where her light-textured Jasmine Serum, made from the Indian jasmine plant, has acquired a cult status. "
New York: Great Picks
"Nina S. Naidu uses South Asian plants and botanicals for her potent natural skin care line."
"Jasmine Serum...this light fragrant moisturizer evokes the South Asian tradition of using natural oils to nourish the skin after cleansing for a healthy, radiant balance. "