anokha skincare about us


anokha is a natural skincare company born from a desire for environmental ingredients to achieve clinical results. established in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS, anokha is duly esteemed for making beautiful, natural skincare that values women and men for their every layer, inside and out. refined, detailed and clinically validated, anokha layers natural botanicals and actives—such as lotus flower, jasmine, sandalwood, and rosewater— with medical expertise to create products that are as sensory as they are restorative. with a range featuring cleansers, lotions, serums and treatments, each layer is designed to merge seamlessly into the user’s routine and ignite a private moment of beauty, every day.

every layer of our products is free from parabens, sulfates, petrolatum, and artificial colors. we do not test on animals and are PETA Cruelty-Free and Leaping Bunny certified.

we believe in being the change we want to see in the world, with 5% of sales donated to a medical humanitarian organization.



british vogue anokha skin care

Summertime Glow

"Bakuchiol & pomegranate facial oil by anokha is a luxurious facial oil with natural retinol bakuchiol. It helps to reduce the appearance of fine lines, hyperpigmentation and acne. It helps the skin to appear brighter and reduces the look of uneven skin tone, leaving the skin feeling soothed and hydrated."


british vogue anokha skin care
"anokha's jasmine serum layers jasmine absolute, sandalwood, sweet almond oil, and hyaluronic acid. It aims to leave the skin appearing glowy and glassy. This clean, vegan, and cruelty-free product is a skincare staple, allergy-tested and feels gentle on the skin."
british vogue anokha skin care
"anokha's lotus flower & rosewtaer toner is a balancing toner made with botanical extracts of rosewater, lotus flower, gotu kola, and burdock root. It is physician-formulated and clinically-tested. It's that "ahhh" feeling, bottled."
allure magazine bakuchiol pomegranate facial oil
"Once you get past being mesmerized by the gorgeous color of Anokha's Bakuchiol & Pomegranate Facial Oil, you'll be just as wowed by its ability to reduce acne, hyperpigmentation, and the look of fine lines. Although retinol oils can be gentle, this bakuchiol-based option is even gentler, especially with the aid of cucumber oil and bisabolol, so you reap all of the cell-refreshing benefits without irritation."
glam anokha skincare luxury beauty

New Beauty Launches We’re 100% Obsessed With

"Dry and irritated skin requires a good daily drink, and that’s exactly what it’ll get with this luxe facial oil from Anokha. Packaged in a beautiful glass vial, the formula combines bakuchiol (a well-studied retinoid alternative that’s gentler on your skin) and antioxidant-rich pomegranate oil. It’s a bit bougie, but you deserve it. "

new beauty anokha skincare
"A bakuchiol-infused oil that acts as a retinol alternative, this oil claims to treat pigmentation, fine lines and acne. To soothe the skin and enhance penetration, the brand also layered in hard-hitting cucumber and bisabolol."
the zoe report anokha skincare
"Not only will this facial oil look oh-so-photogenic on your vanity, but it also features bakuchiol (a plant-based alternative to retinol), a godsend for the treatment of fine lines, pigmentation, and acne — even in sensitive skin."

trendhunter anokha skincare bakuchiol pomegranate

Retinol Alternative Facial Oils

"The Anokha Bakuchiol & Pomegranate Facial Oil is a luxurious skincare product that supports sensitive, dry and mature skin with clean, vegan ingredients. The physician-formulated product features a natural alternative to retinol, bakuchiol, plus a whole host of other botanical ingredients like cucumber, cranberry, pomegranate and kukui nut oils, plus sea buckthorn seed and rosehip seed oils. Thanks to some of its more richly pigmented ingredients, the luxe facial oil has a distinctive color. This antioxidant-packed formula is ideal for soothing dry, irritated skin and it works to soften the appearance of fine lines and wrinkles and supports a more even skin tone. Bakuchiol has emerged as a plant-based retinol alternative that has the potential to suit even those with sensitive skin, and it meets the demand for vegan and cruelty-free skincare products in a way some over-the-counter retinol products simply cannot."

 allure magazine

The Most Exciting New Skin-Care Products Launching in November

"As stunning as anokha bakuchiol & pomegranate facial oil looks in the bottle, its effects are even more stunning on your skin. The base of pomegranate oil (not to mention cucumber, cranberry, and kukui nut oils) welcomes retinol-alternative bakuchiol to create a moisturizing method of delivering the gentle botanical's line-, discoloration-, and acne-diminishing goodness. Used as the last step in your routine, it also helps seal in all the benefits of the products you use before it."


CEW anokha skincare


November Product Watch: bakuchiol & pomegranate facial oil

"waitlist worthy: the oil aims to soothe dry and irritated skin, diminish the appearance of fine wrinkles and gentle brighten and even skin tone."

real self

13 Under-the-Radar Skin-Care Brands Developed by Leading Derms, Chemists, and Plastic Surgeons

"anokha’s discerning curator chose each natural ingredient—from blue yarrow to burdock root, plum seed oil to propanediol—for its distinct skin and/or sensory benefits. Among our favorites, the Blue Clay Clarifying Masque relies on Cambrian clay to clear the pores and essential oils of lime and yuzu to do the same for the mind. Similarly, in the Rice Bran & Pomegranate Facial Cleansing Oil, the namesake ingredients—the former is known for moisturizing and brightening; the latter, for quelling inflammation and free radicals—mingle with mood-enhancing red mandarin. The entire line is clinically and allergy-tested and made in small batches, to ensure potency."

anokha skincare byrdie
"Some moisturizers have added anti-aging ingredients, so they do double duty for your skin. But in order to really address a difficult skincare problem (think: sun damage), you'll want to combine your moisturizer with a quality serum. Shop the Look: Anokha Lotus & Lychee Facial Crème"
anokha skincare byrdie oatmeal cleansing milk

Thank You, Oat, for Saving My Stressed-Out Skin

"Alternating with the oat polish, I use the Anokha Cleansing Milk. It's a gentle cleanser that keeps my T-zone from getting too oily and keeps my pores clean without stripping away hydration. Super creamy and luscious, the cleansing milk's warm smell of oatmeal gets me ready for bed, even before I need to reach for my nightly hot cocoa."


anokha skincare out magazine


Out Grooming 

"If you’re feeling any skin sensitivity, anokha’s jasmine serum ($100) cures it. Feeling a little hot or stressed? Cool down with its blue lotus body oil ($70,"


6 Japanese Beauty Ingredients That Are Essential For Your Skin And Hair

"Natural skin-care brand anokha incorporates rice bran into their cleansing oil because of its anti-inflammatory effects, how it absorbs quickly into the skin without leaving any residue, and the fact that it’s an ingredient gentle enough to be used on babies, according to founder Nina S. Naidu, MD, FACS. 'Japanese beauty is refined, elevated, and simple—all things that speak to anokha,' she states. 'While our first incarnation focused heavily on South Asian ingredients, I wanted to be more global in both our outlook and sourcing, and the Japanese aesthetic very naturally spoke to us when we rebranded in 2019.' "


anokha skin care healthline


13 Beauty Founders Share Their WFH Beauty Routines

"Dr. Nina S. Naidu is a board-certified plastic and reconstructive surgeon. Her company, anokha, offers environmental ingredients that create clinical results. Naidu has kept the same routines in quarantine, but finally has the time to mask more regularly. “I’m also not rushing through them, which is a refreshing change,” she says. “I don’t scroll through my phone while masking; I lie down and relax. The ‘care’ in skin care has taken on a new meaning.” She’s using her own anokha blue clay clarifying masque."


anokha skin care spa & beauty today

July Editors' Picks 2020

"This clarifying kaolin dry masque helps purify skin, assists in the reduction of the appearance of pores, gently exfoliates, reduces acne, and helps to stimulate circulation. Vegan and cruelty-free, it’s formulated with Cambrian blue clay harvested in Leningrad, Russia, and was selected for its unique mineral composition and cosmetic benefits that include purifying skin, reducing pore size, and promoting skin regeneration thanks to its high mineral content. The blue clay deeply cleanses and nourishes the skin and contains anti-inflammatory properties that help the renewal of the epidermis and improvement of skin circulation. Free of synthetic preservatives. Launches on July 31, sign up below to join the waitlist."



July Product Watch

"Waitlist worthy: Founded by Plastic Surgeon, Dr. Nina Naidu, the face mask is formulated with Cambrian blue clay harvested in Leningrad, Russia. The absorbent clay works alongside kaolinite with the goal of purifying the skin, reducing pore size and promoting skin regeneration. The masque, like all other Anokha products is 100 percent natural, vegan and completely traceable, and is also waterless to ensure that zero synthetic preservatives were used in its making."


the zoe report

31 July 2020 Beauty Products For Hot Temps — & Hotter Looks

"Available in early July, this Cambrian blue clay clarifying mask purifies skin and minimizes pores tremendously."

anokha byrdie

How to Choose the Best Lipstick for Your Skin Tone, According to a MUA

"If your lips are severely dry yet you crave a rich lip color, apply a hydrating lip treatment beforehand to avoid flaking—try the Anokha Lip Butter ($20), which features a blend of beeswax and essential oils that serves as the perfect pillowy soft base for any lip color."


Mother's Day Gift Guides: The Best Anti-Age Serums by Female Entrepreneurs

"This delicately fragranced serum is ideal for all skin types and its formulation includes hyaluronic acid (to add hydration and moisture to skin); panthenol (vitamin b5 penetrates and moisturizes the skin); sweet almond oil (to soothe and condition the skin); sandalwood (antiseptic, soothing, and moisturizing properties); and jasmine absolute (calming fragrance that soothes and moisturizes)."

anokha byrdie

A Top Esthetician Explains How Shaving Your Face Can Give You Younger-Looking Skin

"After shaving, immediately follow up with a hydrating serum or any other serum you use in your normal skincare regimen."


vogue india


Heading East

"Inspired by her patients,  New York-based plastic surgeon Dr. Nina Naidu set about developing her own skin care range, anokha."


mantra yoga & health

Best of Boutique Clean Beauty

"A luxury, clean beauty skincare line based on South Asian botanicals." 


new beauty anokha skincare
"When you think of plastic surgery, you probably don’t associate it with ancient South Asian beauty traditions. But in the case of a skincare line called Anokha, a plastic surgeon’s expertise has been combined with an Ayurvedic influence to create meticulously-researched skincare solutions with amazing natural benefits. What stood out to us most in this luxurious, paraben-free line was the Jasmine Serum, which can actually serve as a moisturizer. Perfectly clear and a pleasure to smell, it employs almond, sandalwood and, of course, jasmine oils to hydrate skin without clogging pores. Hyaluronic acid locks that moisture in place."


audrey magazine


Spot On: Anokha Skin Care

"It all adds up to an addictive skin care experience that's less regimen than indulgence."

les nouvelles esthetiques and spa

Look at My Eyes

"...the best creams, serums, masks and patches...Anokha® Mango Butter Eye Treatment"


skin & allergy news

Mango Eye Cream

"The lightweight cream is formulated to reduce the appearance of fine lines and wrinkles. It is also formulated with antioxidants including lotus flower, gotu kola, and soybean plants. "

marie claire

Indi Genius!

"anokha, the New York-based niche skin care brand, focuses on using Indian ingredients."

les nouvelles esthetiques and spa

"The light and creamy Mango Butter Eye Treatment by Anokha Skin Care brightens and clarifies the orbital region."

spa magazine

Bring a touch of Ayurveda to your health and beauty routine.

"Turmeric, red sandalwood, tulsi, and rose petal powder decrease inflammation and boost hydration." 

pilates style magazine

Cold Care

"Formulated by a plastic surgeon, Anokha Almond Cleansing Milk gently purifies and removes makeup without drying or irritating your face. "

lucky magazine

New York: Local Natural Skincare

"An amazing two-step morning routine: a gentle cleansing milk and a soothing toner, both concocted by an Upper East Side plastic surgeon using South Asian botanicals. "

dayspa magazine

A Star Turn

"Jasmine essential oil is revered in many cultures -- and utilized in many treatments rooms."


long island pulse

Toners: A Rosey Ending

"Along with the rosewater, extract of burdock root soothes inflammation the lotus flower stimulates circulation, and gotu kola rejuvenates."


east west magazine

Traditionally Natural

"Dr. Nina Naidu, founder of Anokha skincare, recommends whole fat milk as a cleanser because of its natural moisturizing properties."


signature magazine


"Anokha Lotus Flower & Rosewater Toner"

marie claire magazine

Jasmine: Flower Fetish

"Nina Naidu, founder of skincare brand anokha in New York where her light-textured Jasmine Serum, made from the Indian jasmine plant, has acquired a cult status. "


lucky magazine

New York: Great Picks

"Nina S. Naidu uses South Asian plants and botanicals for her potent natural skin care line."

living magazine

Holistic Beauty

"Jasmine Serum...this light fragrant moisturizer evokes the South Asian tradition of using natural oils to nourish the skin after cleansing for a healthy, radiant balance. "