About Anokha® and Nina S. Naidu, MD FACS
Anokha® Skin Care was created in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS. To date, this is still the only natural skin care line in the United States created by a plastic surgeon.
Understanding that the result of any aesthetic or reconstructive procedure is only as good as the quality of the skin covering the deeper structures, Dr. Naidu initially sought to optimize the skin of her patients prior to surgery. In response to an overwhelming request for natural products, she commenced her research for clinically effective yet gentle ingredients. In this process, she discovered that the ingredients which met all criteria were those derived from botanicals and natural actives native to her South Asian heritage, including neem, turmeric, jasmine, sandalwood, and rosewater. Rather than using these ingredients in a traditional manner which is not always appealing to a Western audience, Dr. Naidu formulated elegant products that look, feel, and smell beautiful.
From the beginning, Anokha® has been uncompromising in maintaining high safety standards while assuring clinical efficacy. All products are free of parabens, sulfates, petrolatum, and artificial colors. When possible, organic ingredients and essential oils are used. Products are manufactured in the USA from domestic and imported ingredients. Anokha® Skin Care does not and never will test on animals. Anokha® is certified by both Leaping Bunny and PETA Cruelty-Free.
As a woman and a minority, Dr. Naidu faced any number of obstacles during both her lengthy training as a plastic surgeon and the early stages of her career. She is a strong advocate for equality of women, and has made this a large part of her medical practice as Chair of the Women Surgeons Committee in the International Society of Aesthetic Plastic Surgeons, and by serving as a vocal advocate for women surgeons when meeting with industry leaders. Anokha® supports the idea that women and girls can be empowered to move beyond ingrained stereotypes and expectations to achieve truly extraordinary things.
As the daughter of parents who were refugees, Dr. Naidu also recognizes the important role of humanitarian work in rebuilding lives. Photographs from a recent humanitarian mission to Beirut, Lebanon, are prominently featured in Anokha®'s Instagram feed. Believing that a small company can truly contribute to the greater good, Anokha® donates 10% of proceeds from all sales to Doctors Without Borders/Médecins Sans Frontières.
Anokha® Skin Care has continued to expand its original line with the introduction of Anokha® Ayurvedics, a hand-made side line which re-creates traditional Ayurvedic recipes in a modern form, and (coming soon!) Anokha® Body, which brings new innovation to body care with the use of relatively unknown ingredients. We invite you to explore the world of Anokha® with us as we continue to break invisible barriers and improve the lives of those in need.