double cleansing is exactly what it appears to be – cleansing the face twice. but given the challenges (for some of us) of completing even a single cleanse, why would anyone opt to do it twice, during the same routine? double cleansing effectively removes makeup and excess sebum, deep cleans, allows for improved absorption of products, hydrates, decreases breakouts, and gets you one step closer to glowing skin. still not convinced? keep reading.