About Anokha
Anokha, which means "unique" in Urdu, was created to address the individual needs of different skin types. Our key ingredients are derived from plants and active botanicals native to South Asia, including jasmine, rosewater, sandalwood, and neem.
Heritage
The active ingredients in Anokha Skin Care have been used in beauty remedies for thousands of years on the Indian subcontinent. The Kama Sutra refers to love potions derived from the blue lotus, eyeshadows made from myrobalan oil, and aphrodisiacs consisting of ground pumpkin seeds and almonds in honeyed milk. Even today, the famous Kathakali dancers of Kerala use turmeric to cleanse and protect their heavily made-up faces, red sandalwood may be included as part of a dowry trousseau, and milk and yogurt are routinely used as cleansers. Although Anokha is not an Ayurvedic system, the development of this line was influenced by these ancient teachings. Some of the active ingredients, such as turmeric and neem, have been demonstrated to be highly effective anti-septic agents in modern scientific studies. Others, such as jasmine oil and rosewater, were selected based upon their anecdotal use over the course of thousands of years. By combining modern knowledge with traditional ingredients, Anokha represents the best of both the old and the new. Ancient traditions create timeless beauty.
Naturally Safe
Many available skin care lines contain ingredients that are too harsh for daily use. Pregnant and lactating women in particular are limited in their choices, as anything applied to the skin can potentially be absorbed into the bloodstream. Every single ingredient in this system, including the preservatives, has been researched and selected based upon both its efficacy and safety. Parabens and sulfates, in particular, have not been added to any of the products.
It is important to remember that no one product is effective for all people at all times. Changes in our environment, lifestyle, and age are reflected in our skin, and therefore the needs of our skin should dictate what we apply to it. The products in Anokha Skin Care are meant to be adapted to your unique needs.
Nina S. Naidu, M.D.
Dr. Naidu is certified by the American Board of Plastic Surgery. She completed her undergraduate studies at The Johns Hopkins University. After receiving her medical degree from Cornell University Medical College, she finished her general surgery and plastic surgery training at New York Hospital - Cornell Medical Center. Her practice based in New York City is focused on aesthetic and reconstructive surgery of the face, breast, and body.
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