anokha is a natural skincare company born from a desire for environmental ingredients to achieve clinical results. established in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS, anokha is duly esteemed for making beautiful, natural skincare that values women for their every layer, inside and out. refined, detailed and clinically validated, anokha layers natural botanicals and actives—such as lotus flower, jasmine, sandalwood, and rosewater— with medical expertise to create products that are as sensory as they are restorative. with a range featuring cleansers, lotions, serums and treatments, each layer is designed to merge seamlessly into the user’s routine and ignite a private moment of beauty, every day. every layer of our products is free from parabens, sulfates, petrolatum, and artificial colors. we do not test on animals and are PETA Cruelty-Free and Leaping Bunny certified.

we believe in being the change we want to see in the world, with 10% of proceeds donated to Doctors Without Borders / Médecins Sans Frontières

Press coverage
"Inspired by her patients, plastic surgeon Dr. Nina Naidu set about developing her own skin care range, Anokha."
Heading East
Vogue India
"A luxury, clean beauty skincare line based on South Asian botanicals."
Best of Boutique Clean Beauty
Mantra Magazine
"It all adds up to an addictive skin care experience that's less regimen than indulgence."
Spot On: Anokha Skin Care
Audrey Magazine
"...the best creams, serums, masks and patches...Anokha® Mango Butter Eye Treatment"
Look at My Eyes
Les Novelles Esthétiques & Spa
"The lightweight cream is formulated to reduce the appearance of fine lines and wrinkles. It is also formulated with antioxidants including lotus flower, gotu kola, and soybean plants. "
Mango Eye Cream
Skin & Allergy News
"Anokha, the New York-based niche skin care brand, focuses on using Indian ingredients."
Indi Genius!
Marie Claire India
"The light and creamy Mango Butter Eye Treatment by Anokha Skin Care brightens and clarifies the orbital region."
Les Novelles Esthétiques & Spa
"Turmeric, red sandalwood, tulsi, and rose petal powder decrease inflammation and boost hydration."
Bring a touch of Ayurveda to your health and beauty routine.
Spa Magazine
"Formulated by a plastic surgeon, Anokha Almond Cleansing Milk gently purifies and removes makeup without drying or irritating your face. "
Cold Care
Pilates Style
"An amazing two-step morning routine: a gentle cleansing milk and a soothing toner, both concocted by an Upper East Side plastic surgeon using South Asian botanicals. "
New York: Local Natural Skincare
Lucky Magazine
"Jasmine essential oil is revered in many cultures -- and utilized in many treatments rooms."
A Star Turn
Day Spa Magazine
"Along with the rosewater, extract of burdock root soothes inflammation the lotus flower stimulates circulation, and gotu kola rejuvenates."
Toners: A Rosey Ending
Long Island Pulse Magazine
"Dr. Nina Naidu, founder of Anokha skincare, recommends whole fat milk as a cleanser because of its natural moisturizing properties. "
Traditionally Natural
East West Magazine
"Anokha Lotus Flower & Rosewater Toner"
Signature Magazine
"Nina Naidu, founder of skincare brand Anokha in New York where her light-textured Jasmine Serum, made from the Indian jasmine plant, has acquired a cult status. "
Jasmine: Flower Fetish
Marie Claire India
"Nina S. Naidu uses South Asian plants and botanicals for her potent natural skin care line."
New York: Great Picks
Lucky Magazine
"Jasmine Serum...this light fragrant moisturizer evokes the South Asian tradition of using natural oils to nourish the skin after cleansing for a healthy, radiant balance. "
Holistic Beauty
Living Magazine
Beauty Shortlist Awards 2019 Winner Best Toner for lotus flower & rosewater toner, Editor's Choice Award for mango butter eye treament - March 01, 2019
Beauty Shortlist Awards 2018 Editor's Choice for Amla Skin Brightening Lotion and Ayurvedic Vata Facial Oil
Nina S. Naidu, MD FACS
founder/CEO, 212-452-1230
Board-certified plastic surgeon, mama, and founder of anokha.
anokha logotype and icon
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